Privacy Policy

1. About TrueVortex

TrueVortex is a growth operating system designed to help businesses manage and improve their growth activities using software, automation, analytics, integrations, and artificial intelligence.

Depending on the services you use, TrueVortex may connect with services such as WhatsApp, Google Business Profile, websites, social media platforms, e-commerce platforms, advertising platforms, customer relationship management systems, and other third-party services.

2. Information We Collect

We may collect the following categories of information.

2.1 Account Information

When you create an account, we may collect:

• Name
• Business name
• Email address
• Phone number
• Login and authentication information
• Business location
• Business category or industry
• Account preferences
• Subscription and billing information

2.2 Business Information

To provide our services, you may provide information about your business, including:

• Business name and contact details
• Products and services
• Pricing
• Business hours
• Marketing information
• Customer segments
• Business performance information
• Sales and marketing information
• Business documents and files
• Images, videos, and other content
• Information about business locations

2.3 Information From Connected Services

If you choose to connect third-party services to TrueVortex, we may receive information from those services according to the permissions you grant.

Depending on the integration, this may include:

• Business profile information
• Customer and lead information
• Messages and conversations
• Reviews and feedback
• Product and catalogue information
• Orders and transaction-related information
• Marketing and advertising information
• Website information
• Social media information
• Analytics and performance information

You are responsible for ensuring that you have the appropriate rights, permissions, notices, and consents necessary to provide such information to us and to use it through TrueVortex.

2.4 Information Collected Automatically

When you use our website or platform, we may automatically collect certain technical information, including through Google Tag Manager and Google Analytics:

• IP address
• Browser type
• Device information
• Operating system
• Approximate location derived from technical information
• Pages and features accessed
• Usage patterns
• Referring URLs
• Log information
• Cookies and similar technologies

We may associate this visitation information with other information we collect about you, such as information you provide through forms or other interactions with our site or services, where we have a lawful basis to do so.

2.5 Communications

If you contact us, we may retain information contained in your communication, including emails, support requests, feedback, and other correspondence.

3. How We Use Information

We may use information to:

• Create and manage accounts
• Provide and operate TrueVortex
• Connect and synchronize third-party services
• Provide analytics and insights
• Generate recommendations and action items
• Automate business workflows
• Provide customer support
• Process subscriptions and payments
• Improve platform functionality
• Monitor and maintain security
• Detect fraud, abuse, or unauthorized activity
• Communicate with you about the service
• Send service-related notifications
• Send marketing communications where permitted by law
• Develop and improve our products and services
• Comply with applicable laws and legal obligations

4. Artificial Intelligence and Automated Processing

TrueVortex may use artificial intelligence and machine-learning technologies to analyze information provided by you or obtained through connected services.

AI may be used to:

• Analyze business information
• Generate marketing recommendations
• Generate content
• Identify opportunities
• Summarize information
• Suggest actions
• Answer questions
• Automate business workflows
• Provide business insights

AI-generated recommendations and outputs may contain errors or inaccuracies. You remain responsible for reviewing and deciding whether to act on recommendations or content generated by TrueVortex.

We may use third-party AI infrastructure and service providers to provide certain functionality. Information sent to such providers is subject to appropriate contractual and technical safeguards and their applicable terms and privacy policies.

5. Customer Data

If you use TrueVortex on behalf of a business or organization, information that you upload, connect, or otherwise make available through the platform may constitute your organization's data ("Customer Data").

You retain ownership of your Customer Data.

You grant us a limited right to access, process, transmit, store, and otherwise use Customer Data solely as reasonably necessary to provide, secure, maintain, and improve the services, or as otherwise permitted by your agreement with us or applicable law.

Where applicable, you are responsible for determining the lawful basis for collecting and processing personal data belonging to your customers, employees, leads, or other individuals and for providing any required notices.

6. Third-Party Services

TrueVortex may integrate with third-party services.

When you connect a third-party service, you authorize TrueVortex to access and process information made available through that integration for the purposes of providing the requested functionality.

Your use of third-party services remains subject to their respective terms and privacy policies.

We are not responsible for the privacy practices, security, availability, or content of third-party services.

7. Sharing Information

We may share information with:

Service Providers

We may use third-party providers for services such as:

• Cloud hosting
• Database infrastructure
• Authentication
• Payments
• Communications
• Analytics, including Google Tag Manager and Google Analytics
• Customer support
• AI and machine-learning infrastructure
• Security
• Error monitoring
• Data processing

These providers may process information on our behalf and are expected to use it only for authorized purposes.

Legal and Regulatory Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect our rights or property
• Investigate fraud or security incidents
• Protect users or the public
• Enforce our agreements

Business Transfers

If the TrueVortex business is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

8. Data Retention

We retain information for as long as reasonably necessary to:

• Provide the services
• Maintain your account
• Fulfil contractual obligations
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain legitimate business records
• Prevent fraud and abuse

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal or operational requirements.

9. Data Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

However, no internet-based service can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.

10. International Data Processing

Some of our service providers or infrastructure may be located outside India.

Where information is transferred across jurisdictions, we will take reasonable steps to ensure that such transfers are carried out in accordance with applicable law and appropriate contractual or technical safeguards.

11. Cookies and Similar Technologies

We may use cookies and similar technologies to:

• Operate the website
• Remember preferences
• Understand website usage
• Improve performance
• Measure marketing effectiveness
• Maintain security

Google Analytics

We use Google Tag Manager and Google Analytics to collect and process information about how visitors use our website and, where applicable, our app property. This may include pages viewed, time spent, referring websites, device and browser information, approximate location, and similar visitation information.

We may associate data we collect about you — including information you provide to us — with the visitation information Google Analytics collects from our site and/or app property, so we can understand how people find and use TrueVortex.

Google may process this information on our behalf. Google's use of information is described in Google's Privacy Policy. You can also learn more about how Google uses data from sites that use Google Analytics in Google's partner sites policy.

Google Tag Manager and Google Analytics load only after you accept analytics cookies. We store that choice on this device so we remember it on later visits. You can change it anytime from Cookies in the website footer.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website. Google also provides a Google Analytics opt-out browser add-on.

12. Your Rights

Subject to applicable law, you may have rights relating to your personal data, including rights to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion where legally applicable
• Withdraw consent where processing is based on consent
• Request information about processing
• Raise a grievance regarding the handling of your information

Requests may be submitted using the contact information provided below.

We may need to verify your identity before processing certain requests.

13. Business Customer Responsibilities

If you use TrueVortex to process information relating to your customers, employees, leads, or other individuals, you are responsible for:

• Providing appropriate privacy notices
• Obtaining required permissions or consents
• Ensuring that your use of TrueVortex complies with applicable law
• Ensuring that information provided to TrueVortex is collected and used lawfully
• Responding appropriately to requests from individuals whose information you control

TrueVortex is a growth operating system and does not determine the lawful basis for your organization's processing of personal data.

14. Children's Information

TrueVortex is intended for businesses and business users and is not directed toward children.

We do not knowingly seek to collect personal information directly from children for the purpose of creating business accounts.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make material changes, we may provide notice through the website, platform, email, or other appropriate means.

The updated version will become effective on the date specified at the beginning of the revised Privacy Policy.

16. Contact Us

TrueVortex
Email: hello@truevortex.ai

For privacy-related requests or grievances, please contact us at the above email address.

17. Governing Law

This Privacy Policy shall be governed by the laws of India, subject to applicable data protection and privacy laws.